Look at any TV news show or panel discussion. What do you see? Near geriatric panelists or person being interviewed.
By whom? Some 20+ yr aspiring (youthful) TV Reporter.
So why aren’t shows interviewing the youth by youthful reporters?
That because the ‘youth’ just haven’t “got it”, yet. They will, in time. And by then they will be near geriatric 🙂 Just like the previous generation of “youth”.
What sells is thought leadership. Look around – not at WHO but WHAT is selling/viewed.
Till then, the youth are just foot soldiers who are ripe targets for youthful marketing executives to SELL TO – with stories of how the youth are “in”.
Yes, the youth are leading – in consumption.
LOL.